Interactivity
Across the
many fields concerned with interactivity, including information science,
computer science, human-computer interaction, communication, and industrial
design, there is little agreement over the meaning of the term interactivity.
Multiple
views on interactivity exist. In the "contingency view" of
interactivity, there are three levels:
No
interactive, when a message is not related to previous messages;
Reactive,
when a message is related only to one immediately previous message; and
Interactive,
when a message is related to a number of previous messages and to the
relationship between them.
One body of
research has made a strong distinction between interaction and interactivity.
As the suffix 'ity' is used to form nouns that denote a quality or condition,
this body of research has defined interactivity as the 'quality or condition of
interaction'. These researchers suggest that the distinction between
interaction and interactivity is important since interaction may be present in any
given setting, but the quality of the interaction varies from low and high.
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